The global mapping and location intelligence company HERE (formerly part of Nokia) have published insights from a recent FACE research study on their blog.
Writes Dora Heinkel:
“As a Marketing Intelligence Manager at HERE, I received some great insights from a qualitative research study we carried out in conjunction with London-based agency FACE to better understand navigation habits of drivers in Berlin and New York. We put ourselves in the passenger seat, accompanying drivers on their daily trips as well as inviting them to group discussions about navigation aids.” The headline finding:
The very existence of navigation technology has changed the standards of what is considered polite or socially acceptable.
In the blog post Dora shares 3 things HERE learnt from our research, from the importance of reliability for navigation aids, to how people manage the risk of a late journey. Read on to see what HERE learnt from our navigation research. 
